For upcoming entrepreneurs, thriving in an environment where we have self-driving cars, automated payment solutions at the grocery stores, and other innovative technologies, will not be a simple task. Artificial intelligence has transformed how businesses operate today. In this article, we feature some creative ways through which small businesses can take advantage of Artificial Intelligence.
1. Use of AI in data collection and analysis
A study has shown that within the next few years, AI will most likely handle repetitive research tasks. One of the areas where AI will play a huge role is in the statistical analysis. These changes have already been felt in the market place, and small businesses would better follow suit. Consider that AI-powered data analysis will help organizations to draw to meaningful decisions. These are important in manufacturing, marketing and other critical areas including budgeting. With sophisticated statistical tools, small business owners shall be able to collect a significant amount of data.
2. Utilize AI to facilitate the hiring of top talent
In the hiring battle, AI is a great enabler, and small businesses stand to benefit. HR officials no longer have to go through piles of resumes to identify talented human resources. Instead, they can utilize AI-enabled systems to discover leads and find out details of potential candidates even before they are called for interviews. Therefore, Artificial Intelligence will enable small organizations to compete with larger companies in terms of attracting talented individuals.
3. Use Artificial Intelligence to automate backend operations
If you are reading recent news, you know that the greatest fear among workers today is the potential of AI in taking up their jobs. We have witnessed the leading car manufacturers leading in the trend where automation of certain roles resulted in the loss of jobs. however, the positive side for small business owners is the cost of hiring and retaining persons who just seat in the office for eight hours and earn hefty amounts for doing repetitive jobs like accounting. With AI, organizations can be able to automate these roles and minimize the need to employ hundreds of accountants. This, will not only reduce amount spent on labor but also help organizations channel resources to correct use. Transfer those time-consuming tasks to AI and have an opportunity to concentrate on activities that matter like customers engagement.
4. Deploy AI for customer service
Machine learning is the game changer when it comes to customer service. With the emergence of web chat and automated messaging programs, the customer care desk is becoming automated. To ensure real-time answers to customer inquiries, take advantage of chatbots. The chatbots are available for social media messaging and can be deployed on your websites. Therefore, small business owners will no longer have to pay thousands of dollars monthly to run customer service. With one-off AI-powered system deployment, it is possible to deliver best solutions on real-time basis and available 24/7.
5. AI-driven marketing platforms
With AI, small business owners will have the ability to deliver targeted marketing. This will not only eliminate the need for traditional marketing but also ensure measurable marketing efforts. This means that organizations can strategize their marketing in a better approach while eliminating the need to employ dozens of marketing staff.
6. AI for competitive intelligence
Small businesses require improved applications that enable them to analyze every bit of digital information. This is from written information to video content relating to customers and competitors. Artificial Intelligence creates such possibilities through various tools. Therefore, using AI, an organization can be able to analyze what their competitors are up to and understand what their customers are searching for.
Artificial intelligence enablement is not something that can be achieved overnight. Therefore, small business owners should not feel in a rush to implement AI, as this will only result in detrimental approach.
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