A statistical finding by 99firms.com shows that LinkedIn network has over 303 million active monthly users. In addition, over 90 million senior-level influencers and 60 million decision-makers are using LinkedIn. The numbers position LinkedIn as a strategic marketing tool for small and big organizations. To achieve success with LinkedIn marketing, you require a strategic approach. In this post, I cover strategic LinkedIn advertising tactics to help entrepreneurs achieve success even without a budget.
1. Take advantage of LinkedIn Company Page
LinkedIn Pages is a strategic approach designed to empower organizations to engage the world’s professional community. Therefore, treat your LinkedIn company page as a strategic marketing tool. This involves updating the page with content that is designed to appeal to the target audience. Easy tips to help you achieve success with LinkedIn company page include:
• Ensuring short headlines and short text
• Using a unique video and graphical presentation to achieve visual interest
• Take advantage of popular social media management tools to drive user engagement through regular posting.
2. Showcase pages let you highlight the personal brands
LinkedIn showcase pages are an extension of your company’s LinkedIn Page. However, the showcase pages on LinkedIn lets a business present their brand, the business unit or drive an initiative. With showcase pages, an organization can share unique content to a niche audience hence creating experiences that target audience remembers for a longer period. Thus, use the showcase pages to promote the targeted content and share company updates with the targeted audience. The objective of showcase pages is merely to promote the growth objectives of your business. To enhance the effectiveness of LinkedIn Showcase pages:
• Cross-promote with your company page
• Add showcase pages link to your website
• Take advantage of keywords in the page names to ensure ease of finding
3. To boost sharing and inform content design strategy, use the analytics feature
The LinkedIn company page and Showcase pages feature a robust capability when it comes to analytics. By using the analytics feature on these pages, it is possible to see demographic information of people who are following you. Further, you can tell the content type that performs better, from that which does not perform. Therefore, use the insights from the LinkedIn page analytics to reach decisions when it comes to boosting sharing and informing the content strategy.
4. Use long-form posts to position your organization as an industry leader
Successful organizations make use of LinkedIn Pulse helping them to establish their organizations thought leadership. Therefore, to drive high engagement, learn the platform in order to strategize the content type. Ensure your posts are addressing a specific problem and create in-depth content. Adding visual content lets you drive page engagement levels.
5. Embed LinkedIn SlideShare directly to your LinkedIn company page
LinkedIn allows users to embed the LinkedIn SlideShare presentations directly into the Company Page updates. The presentations can be in the form of slides, or infographics. Take advantage of SlideShare analytics in order to optimize and improve the feature. By adding clickable links in your SlideShare, you are able to provide readers navigate easily.
6. Use regular updates for engagement management
To maintain user engagement, ensure you are updating the content regularly. The comments section gives the user the ability to keep the discussion ongoing. Therefore, share, like and leave a comment whenever your users mention you on LinkedIn.
LinkedIn Ads is a great approach if you are looking for the best way to target professional clients. While the LinkedIn tactics we have shared here do not require monetary investment, it is a great approach to reaching out to target customers. Therefore, consider spending your time on these tactics to start achieving success with LinkedIn marketing.
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