When Mark Zuckerberg and his college roommate developed Facebook, little did they know that it would become a leading advertisement platform. State of Social Report by Buffer indicates that 94% of global businesses have invested in Facebook Ads. An incredible strength of Facebook Ads is how much you can achieve using it. With Facebook Ads, one can target different types of the audience using an assortment of Facebook placements. In this article, we look at some of the best practices when using Facebook as an advertisement platform.
1. Make appropriate use of Facebook Targeting
Although you can reach as many people using Facebook Ads, targeting tends to be more effective when it comes to increasing Facebook Ads conversion rate. Make sure that with every advertisement you are launching on Facebook there is a clearly defined purpose. This way, you can determine who your target audience will be. Remember that when you target anyone and every Facebook users, the purpose of the advertisement will most likely suffer defeat.
2. Double-check the landing page
Whenever a Facebook user clicks on your Facebook advert, the expectation is that they will be redirected to the relevant content. In fact, you just have a few seconds to prove the content provides the right deal. To achieve this, you will be required to get the landing page right. Note that Facebook Ads can become expensive if the conversion is not right.
3. Take advantage of images to make the advert stand out
When you are running Facebook Ads, you should focus on using the right image. If you are using the wrong image, there is a huge potential that the audience will be turned off, or the advert shall not be noticed by the target audience. To ensure the success of Facebook Ads, test and keep tweaking the image to ensure accuracy.
4. Leverage video adverts
Recently, Facebook has shown the growing importance of video adverts. In fact, this is expected to continue, and so if you are not leveraging video, you might not have realized the full potential of Facebook Ads. Video has a special place on Facebook newsfeed. Thus, if you embrace video content for your Facebook advert, you will realize a higher engagement rate.
5. Retargeting is the best strategy
With Facebook Ads, retargeting campaigns yield a higher conversion rate and a low Cost per Click. Therefore, start retargeting web visitors or showing ads to those who liked your previous comment. The familiarity they have with your brand increases the potential to click on the advertisement.
6. Focus on mobile-first content
The use of the Facebook mobile app has increased significantly. Therefore, it is important you create content that mobile users can easily interact with. Note that users will expect your advertisement to load fast. Otherwise, they will jump to the next post.
7. Leverage on high-value customers to create a lookalike audience
Most businesses will have clients they regard to as high-value customers. The high-value customers could be more engaged clients, big spenders, or loyal customers who always come back. Use such individuals to grow the audience, or what we like to call custom audience.
Facebook advertising can seem more overwhelming. However, done right, there is a huge potential to earn an increased number of sales. Therefore, note that your approach matters, and consider the tips shared above.
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